Social Media Marketing or SMM is an effective source of gaining traffic to the website through different social media platforms such as Facebook, YouTube, Twitter, Pinterest, LinkedIn and so on. It is a vital part of digital marketing.
Social media marketing (SMM) can be done by several ways like posting photos, videos, infographics on social media platforms like Facebook page, Twitter, YouTube etc.. In comparison of search engine optimization (SEO), the traffic source from social media marketing is organic as well as through paid campaigns.
Benefits of Social Media Marketing (SMM)
- Brand recognition and visibility
- Gaining traffic
- It is very cost-effective
- Builds relationship with the users
- Driving conversions
- Global reach
Social Media Marketing Trends in 2019
The trends of social media changes faster than any other online platforms. Let’s have a glance at some of the social media trends in 2019.
Downfall in organic reach
There was a time when any social media user could post content and grow their social media following by getting likes, comments, sharing and friend request.
But today, it is not that easy for any user. In fact, now a days it is quite a tough task to get organic following.
Almost all the social media platforms wants to make money, hence it has become business. So if you want to get good reach and following of your business, you need to run Ads on social media sites.
Most of the social media sites still have reasonable cost for advertising if your ads are better.
Pay more to be “in the queue”
As getting organic reach has become more difficult now, every businesses have to pay to be in the queue.
In fact, every businesses are willing to pay to build a following. They cannot completely depend on their content.
Thus, social media ad spend is on the peak. Hence, all the social media sites generate their most of the revenue from advertisement.
Engagement is important
In 2018, Facebook has announced “meaningful interactions” as part of their updated algorithm.
It means Facebook algorithm started favoring those content which has a genuine and meaningful interactions or conversations.
As getting organic reach becomes harder, the only way to survive is to create a content which is interesting, appealing and engaging.
“The End” of fake followers
Instagram is one of the most popular social media site for any business. Businesses have benefited a lot from Instagram app for growing their followers or audience.
However, there are several Instagram accounts which has fake followers. Many services charge to provide fake followers on Instagram.
Recently Instagram has taken a big step to stop it. They have started removing fake followers, comments and inauthentic likes from the accounts that uses third-party apps.
From text to visual marketing
In 2019, it is all about visuals. Though blog posts are still effective for engagement if it is an appealing content.
From YouTube to Facebook live to Instagram live, video marketing will dominate in 2019.
Live video from social media sites has become a powerful tool for marketers to engage and build relationships with their audience.
Social Media Marketing Tips
Now, let’s have a look on some of the best tips for social media posts.
- Identify your audience
- Create useful content
- Link it your website
- Write for your readers
- Use active voice
- Include an image
- Use <100 characters
- Use targeted keywords
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